mooshlyan

today, a modern, clean, and recognizable visual identity has become a key competitive advantage for any hotel brand. tsokkos' current identity reflected its era well, but today it feels visually outdated and no longer meets the expectations of a modern audience. in this redesign concept, my goal wasn't to create a completely new brand. instead, i wanted to preserve the core elements that make it recognizable: the letter t and the flowing wave lines that symbolize relaxation and the mediterranean atmosphere. the objective was to demonstrate how the identity could become more contemporary, minimalist, and better suited for digital environments while preserving its original character and essence.